THE DESIGN OF THE CRUISE - IDEAS AND MARKETS

D. Jaime Oliver

Founder of the company OLIVER DESIGN

D. Jaime Oliver

Founder of the company OLIVER DESIGN

Brief resume of the speaker: he is a Naval Engineer and applies his creativity to the interior design and exterior design of ships for leisure-tourism. Its philosophy “Integral Project” is endorsed by numerous achievements in yachts, ferries, passenger ships and innovative projects. Under the OLIVER DESIGN brand, your Studio produces original architectural concepts that reveal design strength and mastery of technique and regulations, and provide you with clients and prestige. Exhibitor in International Fairs of yachts, ferries and cruises, speaker in Forums and Symposiums, his innovative projects have earned him national and international awards. Make great habilitation works, ferries and cruises, and build yachts with their own and differentiated design. In this paper, the author presents the 30-year summary of dedication to the architectural design of cruise ships, so that its gradual evolution in this field can be seen, since 1988. It can be easily verified that the axis around which all the designs revolve of cruises is Creativity and Innovation. The latter is understood in a broad sense that also covers aspects closely linked to it, such as differentiation and diversification. In this way you can see how, over time, a brand has been created and consolidated (Oliver Design) and around it new ideas and concepts have been developed for new markets, with a huge variety of customers and with many of imaginative alliances with shipowners, shipyards, etc. This is complemented by the practical development that has given the idea of ​​”Integral Design”, a concept that seeks to combine what is architectural design – which in turn encompasses both the development of form and exterior appearance, as the design of interiors and livability – including, in some cases, the execution of the work itself. Throughout the paper, the 5 most significant examples of their designs are shown, which began as a utopia and then turned into some of them. Today more than ever, in this difficult time of the world economy, the Author also calls for perseverance in innovation as a commitment to the future, in the assurance that what we plant today will be rewarded later on.

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